Dr. Squatch is adding a new ingredient to its natural soap: a touch of Star Wars.
“Our brand aims to reinvent how guys approach the shower experience,” Josh Friedman, Dr. Squatch chief marketing officer tells StarWars.com “And Star Wars seemed like the perfect way to tap into something we could make really exciting, in a way that we haven’t done before as a company.”
The result is a limited-edition box set of four soaps, all based on classic characters — Wisdom Wash (Yoda), Only Hope Soap (Obi-Wan Kenobi), Dark Side Scrub (Darth Vader), and Ruthless Rinse (Darth Maul) — and available exclusively on DrSquatch.com starting July 11. Dr. Squatch approached the collaboration as an opportunity for storytelling with soap through the Star Wars lens.
“We oriented the collection around a