It was the early days of Disney+. Lucasfilm had the opportunity to tell new stories for the fledgling streaming service, and inspiration could come from anywhere. Even playtime.
“There was a moment with our LEGO partnership where we wanted to reassess all we’d done before and challenge ourselves to see if we could find a fresh new expression of that collaboration, and a way to lean more into the way kids play with their LEGO Star Wars toys — they dump them on the floor and mix and match them. They’re not timeline dependent. We wanted to unlock that whimsy and wonder that’s unique to LEGO play in our linear content, and find a way to celebrate that experience in our storytelling,” James Waugh, SVP, franchise content and strategy